Ch. 12 - Services and Nonprofit Organization Marketing

Samsung strives to improve the quality of people's lives and contribute to a better society. Their efforts prove that they can make a difference by helping to create a greener environment and encouraging people to be better citizens by giving back to their communities. As the world’s largest electronics company, Samsung applies the same innovation, technology and resources that have driven their commercial success to advancing the education and health of children around the world through their global citizenship program, Samsung Hope for Children. Through Samsung Hope for Children, more than 79 subsidiaries and 236,000 employees worldwide partner with leading nonprofit organizations to affect positive change. By supplying Samsung products, lending expertise and providing financial support, they're able to give thousands of children in communities around the world access to education, mentor ship, leadership skills and life saving medical treatment.

Ch. 10 - Product Concepts

Samsung Electronics offers a variety of products from televisions to tablets which would be consider part of their product mix. Samsung's cellphones especially the Galaxy are a large part of their product mix. Each galaxy comes with different and has different features from each other. They never come too distinct from each other since each year a new series is released. Samsung believes that the satisfaction of their customers is the most important factor in the success of their business. The company spends a lot of money to in the design and high quality of their products. The product concept proposes that consumers will prefer products that have better quality, performance and features as opposed to a normal product. 

Ch. 17 - Personal Selling and Sales Management

Samsung Electronics uses advertising of the features, design and price as a way of sales promotion.

They practice traditional personal selling which are the techniques that are used to persuade a buyer to purchase a product or service. For example, Samsung uses this technique with their Galaxy when they launch a new version of it every year, so they are effectively persuading customers to buy their latest product. Samsung is all about making their products affordable so the same goes for the retailers that sell. They offer discounts and plans along with majority of Samsung products. Therefore, Samsung is providing a series of incentives to buyers to achieve the short-term goal raising sales figures amid increased competition with local and foreign rivals. 

Ch. 16 - Advertising, Public Relations and Sales Promotion

Samsung Electronic's advertising activities are designed to provide the public with accurate information on who they are and what they produce through fair and high quality advertisements which  helps customers with their buying decisions. Samsung recognizes that creating a good image through mass media is as important as innovative products. They also are highly aware of the fact that delivering overall company and product information accurately to shareholders is significant for their investment decisions. Samsung Electronics’ advertisement is centered on the empowerment of corporate brand identity and product. The same principle lies at overseas subsidiaries and branches in accordance with Samsung Electronics’ ethical guidelines and global marketing strategies. This also explains how Samsung communicates to the public. Their goal is to provide people everywhere with an abundance of information pertaining to their products allowing them to make the best choices in the end. Samsung Electronics holds different promotional events for current customers and to gain future customers. 

Ch. 14 - Marketing Channels and Retailing

Hennes & Mauritz  (H&M) is a Swedish multinational retail clothing company, known for its fast-fashion clothing for men, women, teenagers and children. The full company name Hennes & Mauritz was re-branded to H&M to simplify worldwide perception of the brand. The company owns the two-letter domain hm.com. The domain was registered in the early 1990s, but data on the first registration is lost. In 1998 Hennes & Mauritz was able to buy the domain hm.com from a company called A1 in a non-published domain transaction.

My experience visiting H&M was quite interesting since it was located in the area that I worked. H&M creates sustainable fashion for all, always at the best price. The collections include everything from dazzling party collections to essential basics and functional sportswear for women, men, teenagers and children, and for every season or occasion. In addition to clothes, shoes, bags, jewelry, make up and underwear there is also H&M Home. Customers will always find their clothing needs in h&m.  H&M is divided into 2 sections of male and female. The inside of the store is very much clean and modern looking. The purpose of this is to create the image that by wearing H&M clothes you have a very clean but unique look. H and M does a good Job in that they market equally to males and females. I have been to many different h&ms around the city and they all have the same essence as soon as you walk in. They make sure their products are top shelf and  they even give big promotions throughout the seasons. The prices are definitely affordable and their presentation is something truly unique and modern.

Ch. 6 - Consumer Decision Making

Consumer Decision Making is a process by which consumers identify their needs, collect information, evaluate alternatives, and make the purchase decision. These actions are determined by psychological and economical factors, and are influenced by environmental factors such as cultural, group, and social values. Firms must know how to go about marketing to consumers. Cell phone marketers are well aware of the factors that affect consumer decision making when purchasing mobile phones. Important factors that take into account not only aspects like speed, connectivity, and special features, but psychological characteristics like personality, lifestyle, and brand loyalty. This awareness is exemplified in mobile phone advertisements and commercials, which tend to emphasize style and emotion, showing just how a phone could improve a consumer's lifestyle. 

Samsung Electronics spends majority of their budget on advertisement (as seen above) on television, radio, newspaper, magazine and so on. Consumer research helps to drive advertising efforts, informing companies of what their customers want before they even know they want it. By exploring personality factors in branding, Samsung has seen higher levels of success with its new line of smartphones. Their experience shows how exploring psychological factors of branding has huge pay-off potentials for companies selling cell phones. Samsung's commercials suggest that the level of competence and sophistication Apple users are waiting for has already arrived, and that by switching to Samsung, they don't need to wait to reach that level of sophistication.

Ch. 5 - Developing a Global Vision

Samsung Electronic's vision for the new decade is, "Inspire the World, Create the Future." It is called "Vision 2020". This new vision reflects Samsung Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths: “New Technology,” “Innovative Products,” and “Creative Solutions.” It is also promoting new value for Samsung's core networks which are the industry, partners, and employees. Through these efforts, Samsung hopes to contribute to a better world and a richer experience for all. As part of this vision, Samsung has mapped out a specific plan of reaching $400 billion in revenue and becoming one of the world’s top five brands by 2020. Samsung has also established three strategic approaches in its management: creativity, partnership, and talent. While Samsung  builds on from previous accomplishments, they look forward to exploring new territories, including health, medicine, and biotechnology. Samsung is committed to being a creative leader in new markets and becoming a truly No. 1 business going forward.