Samsung Electronics offers a variety of products from televisions to tablets which would be consider part of their product mix. Samsung's cellphones especially the Galaxy are a large part of their product mix. Each galaxy comes with different and has different features from each other. They never come too distinct from each other since each year a new series is released. Samsung believes that the satisfaction of their customers is the most important factor in the success of their business. The company spends a lot of money to in the design and high quality of their products. The product concept proposes that consumers will prefer products that have better quality, performance and features as opposed to a normal product.
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