Samsung Electronic's advertising activities are designed to provide the public with accurate information on who they are and what they produce through fair and high quality advertisements which helps customers with their buying decisions. Samsung recognizes that creating a good image through mass media is as important as innovative products. They also are highly aware of the fact that delivering overall company and product information accurately to shareholders is significant for their investment decisions. Samsung Electronics’ advertisement is centered on the empowerment of corporate brand identity and product. The same principle lies at overseas subsidiaries and branches in accordance with Samsung Electronics’ ethical guidelines and global marketing strategies. This also explains how Samsung communicates to the public. Their goal is to provide people everywhere with an abundance of information pertaining to their products allowing them to make the best choices in the end. Samsung Electronics holds different promotional events for current customers and to gain future customers.
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