Samsung Electronics uses advertising of the features, design and price as a way of sales promotion.
They practice traditional personal selling which are the techniques that are used to persuade a buyer to purchase a product or service. For example, Samsung uses this technique with their Galaxy when they launch a new version of it every year, so they are effectively persuading customers to buy their latest product. Samsung is all about making their products affordable so the same goes for the retailers that sell. They offer discounts and plans along with majority of Samsung products. Therefore, Samsung is providing a series of incentives to buyers to achieve the short-term goal raising sales figures amid increased competition with local and foreign rivals.
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