Ch. 12 - Services and Nonprofit Organization Marketing

Samsung strives to improve the quality of people's lives and contribute to a better society. Their efforts prove that they can make a difference by helping to create a greener environment and encouraging people to be better citizens by giving back to their communities. As the world’s largest electronics company, Samsung applies the same innovation, technology and resources that have driven their commercial success to advancing the education and health of children around the world through their global citizenship program, Samsung Hope for Children. Through Samsung Hope for Children, more than 79 subsidiaries and 236,000 employees worldwide partner with leading nonprofit organizations to affect positive change. By supplying Samsung products, lending expertise and providing financial support, they're able to give thousands of children in communities around the world access to education, mentor ship, leadership skills and life saving medical treatment.