Monday, December 1, 2014

Ch. 11 - Developing and Managing Products

Samsung's research and development department is the heart of everything they do. Their ongoing investment in their collaborative global research network plays a critical role in their ability to innovate products today that will enrich people’s lives tomorrow. The Samsung Galaxy is part of the product life cycle which traces the stages of a product's acceptance from it's introduction to it's decline. The introduction stage of Samsung i7500, also known as the Samsung Galaxy, was released in June 2009. It marked Samsung’s entry into the Android smartphone market. The growth stage of the Galaxy is how unique the features of the phone are offered at a reasonable price, The maturity stage shows how the smartphone market is being heavily populated and majority of the people in the world own one. Lastly, the decline stage of the Galaxy is that it will eventually get replaced by newer and innovated cellular technology in the near future. 

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