Monday, October 27, 2014

Ch. 14 - Marketing Channels and Retailing

Hennes & Mauritz  (H&M) is a Swedish multinational retail clothing company, known for its fast-fashion clothing for men, women, teenagers and children. The full company name Hennes & Mauritz was re-branded to H&M to simplify worldwide perception of the brand. The company owns the two-letter domain hm.com. The domain was registered in the early 1990s, but data on the first registration is lost. In 1998 Hennes & Mauritz was able to buy the domain hm.com from a company called A1 in a non-published domain transaction.


My experience visiting H&M was quite interesting since it was located in the area that I worked. H&M creates sustainable fashion for all, always at the best price. The collections include everything from dazzling party collections to essential basics and functional sportswear for women, men, teenagers and children, and for every season or occasion. In addition to clothes, shoes, bags, jewelry, make up and underwear there is also H&M Home. Customers will always find their clothing needs in h&m.  H&M is divided into 2 sections of male and female. The inside of the store is very much clean and modern looking. The purpose of this is to create the image that by wearing H&M clothes you have a very clean but unique look. H and M does a good Job in that they market equally to males and females. I have been to many different h&ms around the city and they all have the same essence as soon as you walk in. They make sure their products are top shelf and  they even give big promotions throughout the seasons. The prices are definitely affordable and their presentation is something truly unique and modern.

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