Ch. 4 - The Marketing Environment

Samsung puts great effort into their products and services so marketing them has to be greater. The electronic market is the biggest market Samsung has. The greatest thing about Samsung is that it is a risk taker. They are not afraid of trying new things. They have a habit of killing the failures and pushing the successes. This basically means that they don't let disappointments bring them down. They get knocked down and come back 10 times stronger. For example, Samsung didn't succeed the first time it entered the smartphone market but that didn't stop them from trying again. Their mindset is what sets them apart from any other company. Samsung is driven by an unyielding passion for excellence and commitment to develop the best products and services on the market.