Monday, October 13, 2014

Ch. 5 - Developing a Global Vision

Samsung Electronic's vision for the new decade is, "Inspire the World, Create the Future." It is called "Vision 2020". This new vision reflects Samsung Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths: “New Technology,” “Innovative Products,” and “Creative Solutions.” It is also promoting new value for Samsung's core networks which are the industry, partners, and employees. Through these efforts, Samsung hopes to contribute to a better world and a richer experience for all. As part of this vision, Samsung has mapped out a specific plan of reaching $400 billion in revenue and becoming one of the world’s top five brands by 2020. Samsung has also established three strategic approaches in its management: creativity, partnership, and talent. While Samsung  builds on from previous accomplishments, they look forward to exploring new territories, including health, medicine, and biotechnology. Samsung is committed to being a creative leader in new markets and becoming a truly No. 1 business going forward.


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