Ch. 12 - Services and Nonprofit Organization Marketing

Samsung strives to improve the quality of people's lives and contribute to a better society. Their efforts prove that they can make a difference by helping to create a greener environment and encouraging people to be better citizens by giving back to their communities. As the world’s largest electronics company, Samsung applies the same innovation, technology and resources that have driven their commercial success to advancing the education and health of children around the world through their global citizenship program, Samsung Hope for Children. Through Samsung Hope for Children, more than 79 subsidiaries and 236,000 employees worldwide partner with leading nonprofit organizations to affect positive change. By supplying Samsung products, lending expertise and providing financial support, they're able to give thousands of children in communities around the world access to education, mentor ship, leadership skills and life saving medical treatment.

Ch. 10 - Product Concepts

Samsung Electronics offers a variety of products from televisions to tablets which would be consider part of their product mix. Samsung's cellphones especially the Galaxy are a large part of their product mix. Each galaxy comes with different and has different features from each other. They never come too distinct from each other since each year a new series is released. Samsung believes that the satisfaction of their customers is the most important factor in the success of their business. The company spends a lot of money to in the design and high quality of their products. The product concept proposes that consumers will prefer products that have better quality, performance and features as opposed to a normal product. 

Ch. 17 - Personal Selling and Sales Management

Samsung Electronics uses advertising of the features, design and price as a way of sales promotion.

They practice traditional personal selling which are the techniques that are used to persuade a buyer to purchase a product or service. For example, Samsung uses this technique with their Galaxy when they launch a new version of it every year, so they are effectively persuading customers to buy their latest product. Samsung is all about making their products affordable so the same goes for the retailers that sell. They offer discounts and plans along with majority of Samsung products. Therefore, Samsung is providing a series of incentives to buyers to achieve the short-term goal raising sales figures amid increased competition with local and foreign rivals. 

Ch. 16 - Advertising, Public Relations and Sales Promotion

Samsung Electronic's advertising activities are designed to provide the public with accurate information on who they are and what they produce through fair and high quality advertisements which  helps customers with their buying decisions. Samsung recognizes that creating a good image through mass media is as important as innovative products. They also are highly aware of the fact that delivering overall company and product information accurately to shareholders is significant for their investment decisions. Samsung Electronics’ advertisement is centered on the empowerment of corporate brand identity and product. The same principle lies at overseas subsidiaries and branches in accordance with Samsung Electronics’ ethical guidelines and global marketing strategies. This also explains how Samsung communicates to the public. Their goal is to provide people everywhere with an abundance of information pertaining to their products allowing them to make the best choices in the end. Samsung Electronics holds different promotional events for current customers and to gain future customers.