Sunday, September 14, 2014

Ch. 1 - Overview of Marketing (Brief History and Mission Statement)

HISTORY


Samsung is an South Korean multinational conglomerate company headquartered in Samsung Town, Seoul.Samsung was founded by Lee Byung-chul in 1938. Samsung product line includes apparel, chemicals, electronics, electronic components, medical equipment, precision instruments, semiconductors, ships, and telecommunications equipment. Samsung entered the electronics industry in the late 1960's and the construction and shipbuilding industries in the mid-1970's. In 1987, Samsung was separated into four business groups which are Samsung Group, Shinsegae Group, CJ Group and Hansol Group. The globalization of their activities and electronics has been their biggest source of income. Samsung industrial subsidiaries include Samsung Electronics, Samsung Heavy Industries, Samsung Engineering, and Samsung C&T. Due to it's success in their electronics business, Samsung has been identified as a global industry leader in technology.


MISSION STATEMENT

"We will devote our human resources and technology to create superior products and services, thereby contributing to a better global society."






 

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